Kristina Skalak, CMP
Consultant
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Kristina Skalak, CMP, is a marketing and branding professional with 19+ years of experience working in the hospitality and real estate industries. She has a proven track record in strategic communications, brand development, media relations, event coordination, marketing and sales collateral design, web and social management, writing, editing, and production.
Originally from Richmond, VA, Kristina is a graduate of the College of Charleston, where she earned a Bachelor's degree in Business with a focus in Marketing. After graduating, she worked at several luxury real estate firms in positions of increasing responsibility.
For over a decade, she served as Director of Marketing and Communications for Seabrook Island Club & Real Estate, a private member club and affiliated real estate company. In this role, she created and executed comprehensive marketing plans, oversaw a complete rebrand, assisted in the redesign of public and private member websites and the creation of a Club member app, maintained brand consistency both internally and externally, improved social media presence, led efforts for public relations and event coordination, designed new marketing collateral using graphic design software, and managed a marketing department. This experience allowed her to develop excellent communication skills through regular meetings with vendors and board members, and collaborating with department managers and the marketing department.
Most recently, Kristina joined BD Creative Group, a full-service hospitality and real estate marketing agency. As a project manager at BD, she oversees the marketing communications, branding, PR and interactive strategies for a range of clients, including private clubs, real estate brokers, yacht brokers, and other hospitality organizations, along the Southeast and beyond.
In addition to being a licensed SC realtor, Kristina is also a member of the PCMA (Professional Club Marketing Association) through which she earned her CMP (Certified Marketing Professional) designation and participates in the Lowcountry Chapter, and is a member of the PGA Franklin Club, a group of resort and club developers and managers from across the United States.​